Light beers are a commodity.
If people change and stick to the change for a month or two, they will remain non buyers forever.
This isn’t a speciality beer.
There is a story here saying Gillette didn’t feel much pain from their crazy ad.
Time will tell.
And, yes, Coors Light is just as woke as Bud Light is. Doesn't matter. Bud picked this fight.
Destroy Bud. Maybe Coors will get the message. If not, hit them next.
And then Miller.
One after the next.
That's the only way we win. Pick a target. Move in. Crush them. And then move to the next.
If we try to hit them all at the same time, we'll lose.