Rules for thee, not for me! Bud Light exec demanding beer update its 'fratty' image is seen partying at a 2006 Harvard 'boozefest'

Daily Mail UK ^ | April 12, 2023 | Vanessa Serna

[Morgana]

The Bud Light executive attempting to move the alcohol brand away from its 'fratty' image has appeared in old photos downing beer at a Harvard 'boozefest.'

Alissa Heinerscheid, vice president of marketing for Budweiser, is seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and chugging bottles of lager.

The photos come straight from Heinerscheid's Facebook, under the album 'Isis Senior Reverse Initiation Scavenger Hunt,' before the business executive later deleted them.

The scavenger hunt appeared to be a part of the college's Isis club - which was created to be a safe haven for women. But the event, which was held to discuss 'the exploration of the scrotum professors,' was extended to men. The club was referred to as a 'haven of inebriated ditzes' by the school newspaper.

Several people were quick to call out the executive's hypocrisy after she said on a March 30 podcast that she wanted the Bud Light brand to move away from a fratty image and detract 'young drinkers.'

Heinerscheid, who is 39, would've been around 21-years-old when the photos were taken.

The executive, who was the president of the club in 2006, has been in hot water ever since Bud Light partnered with transgender Dylan Mulvaney for their latest campaign.

[x]

The assumption was probably that she thought she was smarter and more sophisticated than the beer-drinking fratboys and here she turns out to have been just as dumb when she was in college. Or it may be that her marketing strategy was so stupid that any opportunity to laugh at her ought to be taken.

[xp38]

If you can find it this is the good stuff. You won't forget this one.

[Justa]

Oh, I like a few of them. Hopsexecutioner is the last one I had. I like the hoppy ones.

[Svartalfiar]

have no idea either where the idea came from that Bud LIght is a frat boy beer????

Frat boy beer is whatever cheap light crap that comes in 24- or 30- packs, that is the cheapest in their area. Bud light, Miller lite, keystone light, Busch, pbr, coors light, and so on. That and the cheapest vodka usually.