The “Holy Grail” for marketers is the demographic that has the most disposable income. And gay people tended to be the ones who had the most disposable income, as they didn’t have to worry about spending money on children. So that’s why marketers started going after them aggresively.
“The “Holy Grail” for marketers is the demographic that has the most disposable income.”
That’s the story right there.
Marketing 101 Page One-Paragraph One:
Market to people with disposable income.
I'll bet you good money that actual gay people cringe at Dylan Mulvaney even more than straight people. The only crowd that finds him likeable is woke white women with opinions, and they probably only do so because they don't spend any actual time observing him, they just saw a tiktok once and said "oh she's so brave" or something dumb like that.
Also, gays don't drink macrobrews. Bud Light wasn't losing market share because of image, it was losing market share because it's terrible beer and the people who drink terrible beer have better options.
“And gay people tended to be the ones who had the most disposable income, as they didn’t have to worry about spending money on children.”
This is one of the biggest lines of progaganda bullsh*t peddled by leftists in an effort to present gays as somehow “special.”
Single men and women also have as much disposable income as gays, as they don’t have to worry about spending money on children.