Posted on 02/27/2023 1:26:53 AM PST by RoosterRedux
Uncle Nearest has generated more than $100 million in sales since its launch, information Insider verified with documentation.
*snip*
The daughter [Fawn Weaver] of the Motown musician Frank Wilson, Weaver started her first business, in special events and public relations, at the age of 18. She also published two books about marriage in 2014 and 2015.
As an author, Weaver was intrigued by a 2016 New York Times story about a man named Nathan Green, or "Uncle Nearest," who was the first known African American master distiller. The story said Jack Daniel's was finally embracing Green's role as a former slave who taught the company's founder the craft.
*snip*
That year, Weaver visited the farm in Tennessee where Green made his whiskey and learned that the property had been on the market for 15 months. So she decided to buy it for an undisclosed amount.
Her four-day trip turned into a 12-month research project. She partnered with more than 20 historians and researchers to confirm more of Green's history, including that he was the first master distiller for the Jack Daniel's distillery.
"This white boy grows up learning from this African American man, and when he gets old enough to own his own business, then asks for his mentor to be his top dog," she said.
"Race didn't really play into it from all of the research that we've done at this point," she added. "It's very, very clear that this was one of the first cases we've ever seen of allyship."
As her business began with a story, so it continued. In 2017, Weaver opened the Nearest Green Distillery and launched Uncle Nearest Premium Whiskey, making storytelling the foundation of her brand's success.
(Excerpt) Read more at businessinsider.com ...
Ill do business with anyone but when the business becomes a “color” I keep moving. It’s like I never even saw it.
black people can demonstate that they are just as smart (if not much, much smarter)
Interesting.
Thank goodness it’s not a leap year.
February ends tomorrow!
"Race didn't really play into it from all of the research that we've done at this point."
But, apparently it does now a'.?
Did they have affirmative action money?
That can make a business successful as long as the cash holds out.
Don’t see how pointing out facts can be negative.
bump
Some of them have had spectacular profits.
Ryan Reynolds and George Clooney have literally made several hundred million dollars each by creating their own brands.
Nothing necessarily wrong with it, nothing to celebrate either. It’s done a million times the world world over with countless products. It might be interesting to hear the backstory of the people actually making the product, though, but probably not.
However, I do know that many really smart people develop great business plans, and that many engineers and scientists design great tools and great processes.
But, that is only 50% of the problem.
The other 50% of the problem is financing a new business, and then profitably executing your business plan.
Bottom Line - before Covid, about 70% of new businesses were losing money, or just breaking even, or were closed down after the first three years.
Bottom Line - creating a great product is NOT the same thing as selling it for a profit.
...started her first business, in special events and public relations, at the age of 18. Published two books about marriage in 2014 and 2015...visited the farm in Tennessee where Green made his whiskey and learned that the property had been on the market for 15 months. So she decided to buy it for an undisclosed amount.That was a bold stroke buying that property, apparently not knowing what she was going to do with it and only then embarking on 12 months of research!Her four-day trip turned into a 12-month research project. She partnered with more than 20 historians and researchers to confirm more of Green's history, including that he was the first master distiller for the Jack Daniel's distillery.
Good for her! I wish her great success.
One of the nicest things is the article doesn't say she went off on a rant about how Jack Daniel's exploited Greene and the racial injustice of it all.
Thanks for that expansion article. It’s makes her amazing story even more so.
Exactly! I only care how the whiskey tastes.
That whiskey is overpriced. And it is not anything special.
I suppose both of those sentences say the same thing.
But I bought a bottle of the stuff. And I drank all of it.
And I have no plans to buy it again.
The alcohol industry has taken a beating now that skid rows have turn on to drugs.
Maybe egotesticle
Very clever woman! She has to build her capital and industrial base before she can start distilling herself. I’ll have to check out her product.
If not, let me know and I'll give you the "easy" html for it.
too lazy. sorry. wish I could edit it now. FReegards.
If I had a dollar for every mistake I make first thing in the morning (in caffeine deprivation), I could buy a new truck.
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