Posted on 01/26/2023 2:33:48 PM PST by rightwingintelligentsia
In June 2020, just weeks after a white police officer murdered unarmed George Floyd, AdAge obtained an internal memo from Top Five advertising agency Interpublic Group that showed just 2.6% of its executives were Black while 86% were white. Then-chairman and CEO Michael Roth didn’t need a public shaming to realize the numbers were abysmal. “We can all agree that we MUST do better,” Roth wrote in the memo, according to AdAge.
Since then, advertising firms and marketing departments at consumer-products companies have done better at pushing forward on executive representation. The industry, however, is backsliding in a different, essential way. While non-Hispanic white people comprise 59% of the U.S. population, white actors accounted for 72.5% of people who appeared in TV and digital video ads in 2022, according to a study by Extreme Reach, a global marketing logistics company. That marks an increase in white actors from 65.6% in 2021.
Shannon Washington, the U.S. chief creative officer for Interpublic Group subsidiary R/GA, said the study shows how the results for many marketing departments simply haven’t matched the sector’s rhetoric about diversity since the fateful spring of 2020.
“People felt like they had to act, and so I think that there was a lot of acting,” Washington told Forbes. This year, she became the first Black woman chief creative officer at a holding company of any of the five major ad agencies. “There was a lot of what I like to call pushing paper from one side of the table to the other and calling it work, and I think right now we’re at the place where we’re starting to see what stuck and what didn’t, what was real and what wasn’t.”
(Excerpt) Read more at forbes.com ...
yeah baloney. But then again there is certainly going to be recoil from all this woke business.
Is this the Babylon Bee?
Forbes is lying.
Negroes are about 13% of the population, and they appear in at least 50% to 80% of all commercials, often in preposterous and implausible situations. A group of Eskimos eating supper in an igloo? What do you know, two of them are black!
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How about the black Santie Claus in the oreos commercial.
Really? Every couple I see on TV is mixed race. Every white parent has black kids. Out of five or six people in a commercial, one is a white guy.
Maybe I am just seeing with my racist eyes.
This article should have posted this in the propaganda section, cause that’s what it is. Mostly I see blacks/mixed race and all out of any rational proportion.
It’s gotten to where I yell at my TV lol....and I’ll just leave it right there.
The article author is a black guy wearing an earring.
Double horsebleep.
Laughable. An acquaintance from Europe thought Blacks were at least 50% of the US after watching commercials. He was shocked to learn blacks are 13%.
Whites are no longer in commercials unless they are portrayed as subservient to a minority—usually a black. Most commercials now have no white characters at all.
Commercials employ actors. I’m sure there must be a lot of out-of-work white actors. And if they’re members of the Actors Guild, they ought to be bringing class action lawsuits charging discrimination based on race.
I’m sick of turning on t.v. only to see commercials with minorities and no whites. And the new network television shows have black actors playing leads in almost every show. I’m not interested in watching any of it.
Forbes puts out the biggest loads of rubbish and fake news bullsh*t than anyone else on the planet. They need to get out their glasses. Somebody sounds like day been hittin’ dem drugs pretty hard. Why would a moron write crap like this when just the opposite is going on.
Disregard my question. Jared’s picture answered my question. A retarded racist whiner boy.
When is white Jake going to get his job, name and khakis back from the backstabber?
The author may have a point. The perp wearing a hoodie in every outdoor lighting and home security camera commercial I see is always white.
I’m sick of turning on t.v. only to see commercials with minorities and no whites. And the new network television shows have black actors playing leads in almost every show. I’m not interested in watching any of it.“
And I’m not buying any of their crap especially State Farm Woke Insurance
Not by what I see in commercials on my TV.
George Floyd was not murdered. He died from swallowing the drugs he was selling.
ya... beacuse the consumers are mostly white and anything other in this era is a TURN OFF. and they know it.
This study is nothing more than a survey sent to minorities asking if they felt underrepresented in commercials. Bogus.
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