I don't know what "western media" you've watched, but I never saw anybody compare Ukrainians to Nazis -- outside Putin's Pravda Propaganda puppies.
Of course every country has its small share of super-nationalists, and in Russia they Put-in one as commander in chief.
But it's hard to argue Ukrainians are ALL just a bunch of lunatic Nazis when their elected president is Jewish.
You remember the old Nazis, right?
They were indistinguishable from Putin's orcs today.
Orcs must die.
By far the most popular "morale patch" is the SS TotenKopf or Death's Head.
Naturally, we will never see these in American or European media....but the rest of the world does.