I don’t typically boycott companies, Gillette and Dick’s being exceptions, but when I make buying decisions, a company’s overt political position affects my decision. For example, if I’m hungry for cookies and I’m comparing brands in the aisle, I am less likely to pick rainbow Oreos over something else. I think other buyers act the same. It’s not that they won’t buy “rainbow” products, but they are more likely to pick something else.
As an investor, this upsets me as wokeness affects a company’s bottom line—get woke go broke for example—and is contrary to good business. I don’t invest to lose money on ESG. I dare say most other investors are the same.
“It’s not that they won’t buy “rainbow” products...”
I won’t and don’t.