It’s about all those in the middle who probably like Trump policies but can’t get past his toxic tweets.
Even if Trump makes valid points, he has to win hearts and minds.
Trump speaks like an ordinary person. No coding of his messages.
To me national security, economic stability, taking care of our military/ seniors, and those truly in need ( decode no freebies for votes ) non $$$ feathering of congressional seat holders or famlies overide a perception of “ mean tweets”
You like Trump policies and can see beyond his constant self promotion and other personality quirks. Many voters cannot. They only watch the MSM and therefore believe Trump is the boogieman. Us grousing about it doesn’t change reality.
I am a dreaded MAGA Republican in a redder than red state. Trump already has a lock on 2024 here, but the president has to overcome the big blue cities and ballot harvesting. Trump cannot do that if he keeps bashing the home team.