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Lawsuit Claims Customers Misled to Believe All Barilla Pasta Is Made in Italy
Food and Wine ^ | October 21, 2022 | Jelisa Castrodale

Posted on 10/31/2022 3:37:54 PM PDT by nickcarraway

The brand's packaging and website both disclose that many of its products are made in the U.S.A.

Everyone knows Barilla pasta's blue box. The company refers to its "Classic Blue Box" on its website, and it has even become such a pasta aisle icon that one designer even based a limited-edition handbag on it. But some of the design elements on that box have gotten Barilla into a bit of a legal jam and, earlier this week, a federal judge in California ruled that a class-action lawsuit against the company could move forward.

Two plaintiffs, Matthew Sinatro and Jessica Prost, took legal action against Barilla after buying $4 and $2 worth of Barilla pasta, respectively. They looked at the little Italian flag on the box and the phrase "Italy's #1 Brand of Pasta" at the bottom and interpreted that to mean that Barilla pasta was made in Italy.

Although Barilla is headquartered in Parma, Italy, it also has a U.S. office in Illinois and the majority of its pastas that are sold in the U.S. are produced at its facilities in Iowa and New York.

According to its website, the two exceptions are its tortellini and Oven-Ready Lasagna, which are both made in Italy. "[T]he machines used in our Ames and Avon plants are the same as used in our plant in Parma, Italy," the site explains. "The recipe and the wheat blend are the same as that used in Parma, Italy. Barilla purchases its wheat from around the world, ending up with the best wheat available."

But those two plaintiffs weren't looking at Barilla's website when they bought those three boxes of pasta. Instead, they looked at the box, and allegedly felt misled by those tiny flags. In their legal filing, they insist that they "would not have purchased the Product, or would not have overpaid a premium for the Product's purported Italian origin, had [they] known that the Challenged Representation was false."

In their complaint the two plaintiffs allege that Barilla has "falsely and misleadingly" labeled itself as an Italian product "[i]n an effort to increase profits and to obtain an unfair competitive advantage." (In a similar vein, we recently reported on another lawsuit which accused Texas Pete hot sauce of misleading customers to believe it was made in Texas.)

Barilla attempted to get the lawsuit dismissed by suggesting that "no reasonable customer could be deceived" because all of its U.S. packaging is marked "Made in the USA" and includes the address of Barilla's Illinois headquarters.

But Judge Donna M. Ryu "partially denied" Barilla's motion to dismiss and ruled that the case could move forward. Courthouse News reports that the two plaintiffs were denied injunctive relief because they "know where the products are manufactured" now, and can't be financially harmed by purchasing another $2 box of Iowa-made pasta.

The plaintiffs want Barilla to stop using the Italian flag or other Italy-related claims on their boxes and they are also seeking financial compensation. Barilla is permitted to keep using its existing pasta box for now.

"The most recent decision in the ongoing legal matter simply reflects the Court's early conclusion that the lawsuit can proceed," a Barilla spokesperson told Good Morning America. "Barilla remains committed to vigorously defend against these unfounded claims, as the wording on the box clearly states: 'Made in the U.S.A. with U.S.A. and imported ingredients.' We're very proud of the brand's Italian heritage, the company's Italian know-how, and the quality of our pasta in the U.S. and globally."


TOPICS: Business/Economy; Food
KEYWORDS: donnamryu; donnaryu; grabbypoppyjudge; karinsane; karinsanity; killallthelawyers; magistratejudge; ndcalifornia; pasta
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1 posted on 10/31/2022 3:37:54 PM PDT by nickcarraway
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To: nickcarraway

People are idiots..


2 posted on 10/31/2022 3:39:11 PM PDT by maddog55 (The only thing systemic in America is the left's hatred of it!)
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To: nickcarraway

Ana papa pees in every batch.


3 posted on 10/31/2022 3:42:26 PM PDT by Leep (Hillary will NEVER be president! 😁)
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To: maddog55

So is our court system


4 posted on 10/31/2022 3:42:37 PM PDT by sjmjax
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To: maddog55

Wait- twinkies weren’t made by gay people?? Jeez


5 posted on 10/31/2022 3:42:43 PM PDT by God luvs America (63.5 million pay no income tax and vote for DemoKrats...)
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To: nickcarraway

You can indict a ham sandwich and sue someone over pasta.


6 posted on 10/31/2022 3:42:49 PM PDT by Starboard
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To: God luvs America
Wait- twinkies weren’t made by gay people?? Jeez

Well, you were close ...

Twinkies are made from gay people ...

7 posted on 10/31/2022 3:44:32 PM PDT by BlueLancer (Orchides Forum Trahite - Cordes Et Mentes Veniant)
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To: maddog55

What really matters is the olive oil that goes on that pasta. If you are using good olive oil, well, that’s all that matters.


8 posted on 10/31/2022 3:44:43 PM PDT by SamAdams76 (4,426,012 active user on Truth Social)
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To: nickcarraway

...and all champagne comes from Champagne, France, no?


9 posted on 10/31/2022 3:45:27 PM PDT by T.B. Yoits
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To: Leep

Ana papa pees in every batch.


Funny chemical engineering story: a guy was night shift operator in a batch mixing plant.

His batch quality marks were always stellar. The upper level couldn’t figure out why until he told them he’d wiz in the reactor vessel once nightly as the bathroom was too far.

They started adding a trace of urea to the batches.


10 posted on 10/31/2022 3:47:07 PM PDT by nesnah (Infringe - act so as to limit or undermine [something]; encroach on)
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To: maddog55

So is the judge.


11 posted on 10/31/2022 3:50:00 PM PDT by mykroar (Democrats support both types of allowed thought: Marxist and Leninist.)
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To: nesnah
His batch quality marks were always stellar.

As a scientist, I say "whatever works".

12 posted on 10/31/2022 3:52:02 PM PDT by kiryandil (China Joe and Paycheck Hunter - the Chink in America's defenses)
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To: nickcarraway

Years ago, I got a survey in the mail from Barilla. I filled it out and mailed it back. A few weeks later, as a thank you for filling out the survey, I received a year’s worth of free pasta and sauce. Basically it was a free box of pasta and jar of sauce each month for a year. I thought that was some excellent customer service. Now it’s the only brand I’ll buy.


13 posted on 10/31/2022 3:53:13 PM PDT by dnandell (Christian: "I will die for what I believe." Muslim: "You will die for what I believe." )
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To: nickcarraway
I can absolutely relate to this story. I recently discovered that Moon Pies are not made on the Moon. I feel betrayed.

My lawyer Jackie Chiles has already filed a lawsuit on my behalf.


14 posted on 10/31/2022 3:53:15 PM PDT by Leaning Right (The steal is real.)
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To: nickcarraway

Anything that you can shove in your mouth here in the USA, that is any way associated with Italy, is most likely to have nothing to do with Italy in fact or spirit.


15 posted on 10/31/2022 3:53:46 PM PDT by jroehl (And how we burned in the camps later - Aleksandr Solzhenitsyn - The Gulag Archipelago)
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To: nickcarraway

If it was made in Italy, it wouldn’t be so cheap.


16 posted on 10/31/2022 3:54:09 PM PDT by mass55th ("Courage is being scared to death, but saddling up anyway." ~~ John Wayne )
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To: nickcarraway

Next, these legal scavengers will sue Haagen Daz.


17 posted on 10/31/2022 3:54:27 PM PDT by Flick Lives (Cui bono)
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To: nickcarraway

Lawsuits like this make lawyers rich but have no other social value.


18 posted on 10/31/2022 3:57:14 PM PDT by I want the USA back (Our news media isn't worth camel spit. Neither is the democrat party. )
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To: jroehl

I could take you to stores in my area of NYC where it would be hard for you not to find things made in Italy. We call them Pork Stores or Sulamaria’s.


19 posted on 10/31/2022 3:59:58 PM PDT by Woodman
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To: nickcarraway
Vincenzo says to buy De Cecco instead:

Vincenzo's Plate on Buying Pasta

20 posted on 10/31/2022 4:10:56 PM PDT by who_would_fardels_bear (This is not a tagline.)
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