[dsrtsage]

Now with extra crickets

[9YearLurker]

Do Americans really eat cereal while commuting or transporting children?

[Wilderness Conservative]

One more reason not avoid the wokiest of the woke company’s product.

[ProtectOurFreedom]

"...68% of adults enjoy cereal, but also prefer breakfast that can be eaten while commuting or transporting children"

Texting while driving is a completely safe, common and wholesome practice. So is eating cereal while driving. I draw the line at putting on makeup and brushing teeth, however.

[Skywise]

I’m rather surprised this hasn’t been a thing before

[bimboeruption]

Does anyone in this country, under 40, know good food?

[Revel]

Powdered milk is bad for you. A proven fact.

[philman_36]

Looks like a plastic container to me.
They may want to hold off on start up
given the current shortages.
Plastics are produced from natural gas.
You want heat, cooking and electricity or a plastic cup of cereal?

https://www.eia.gov
Plastics are produced from natural gas, feedstocks derived from
natural gas processing, and feedstocks derived from crude oil refining.

[freeandfreezing]

It does sound like a decent idea for a few emergency bowls of cereal. That and an instant water filter could make a bad situation a bit more pleasant.

[bigbob]

I’ve wondered why this wasn’t done years ago

[olivia3boys]

Yuck. I also dislike oatmeal with water, or hot chocolate with water. Milk only.

And why are cereal bags in boxes not sealable? A great way for bugs to get in there. I can’t understand that. . .

[Hammerhead]

So if you have to pour water in it, why don’t you just pour milk in it?

Stupidest product of the century.

[Extremely Extreme Extremist]

I stopped eating cold cereal decades ago. You would not believe the crap that’s in them.

[Migraine]

I remember when they did that w/ Gravy Train dog food.

[CopperTop]

Nothin new.. d;^)

[Zathras]

Didn’t they try this in the early 70’s?