[who_would_fardels_bear]

I went out of my way to buy Goya products rather than the alternatives. They tasted good.

[T.B. Yoits]

I went out of my way to buy Goya products rather than the alternatives.

I know quite a few people who went out of their way to go to ethnic supermarkets to buy Goya products. Distributors noticed the increase in sales by those supermarkets and now the regular supermarkets have increased their Goya offerings.