LIV Golf is a professional golf tour financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. The name LIV is a reference to the Roman numeral for 54, the score if every hole on a par-72 course were birdied and the number of holes to be played at LIV events (3 * 18). It was founded in 2021. 🙂
Thanks for hat, I did try to research on my own. Almost a complete waste of time. Some tidbits:
Still no one has defined LIV afaik,
There’s also LIV Cycling except the website was only interested in telling me a little about it but mainly trying to sell bikes & equip.
My educated guess is that LIV is somehow L (love of or live the sport maybe?) Interactive (get more remote fans involved) and Virtual reality (guessing you could play with ir compete against the Pro Teams turning home VR game into a live event).