I think ad supported TV is coming back as a business model with the difference being that you can choose to stream whatever you want on demand over the internet (as opposed to broadcast TV over the airwaves). This will allow advertisers access to very specific demographics which should create plenty of revenue to support content creators.
I still have Netflix and Amazon prime (I buy a lot of stuff from Amazon). I hate all the woke shows on Netflix and Amazon. I hope wokeness goes away soon.