Posted on 06/10/2022 2:44:39 AM PDT by Libloather
Nielsen is launching a new product aimed at shoring up the accuracy of its TV ratings system: a series of datasets meant to quantify a program’s “bingeability,” along with a show’s propensity to keep viewers coming back for more episodes down the line. The ratings giant explained in a statement Thursday that streaming services and major networks could each use this data to figure out which shows are better at wooing new viewers or retaining old ones.
These insights are coming courtesy of a metadata-centric company called Gracenote, which Nielsen acquired back in 2017 to provide its clients with “deeper analytics.” In practice, that means tallying how “bingeable” a season of Game of Thrones might be (“Very”). As the company noted in a press release from 2019, this also means labeling that season’s mood (“Dark” and “Gripping,” according to Gracenote), and classifying the kind of talent that’s onscreen (the press release specifically notes “Dragons”). Two years later, Gracenote debuted another offering built to measure how “diverse” that season of Game of Thrones might be, by tallying the number of “identity group’s” like Black or LGBTQ individuals among the leading actors.
The company’s bingeability measurement is based off “the average number of TV show episodes watched per day to measure consumer tendency to view multiple episodes in a row.” The new “Distribution Dynamics” dataset will pull people’s video viewing habits from all those devices to measure a shows’ inherent bingeability, Nielsen said. A shows’ ability to draw “loyalty” from viewers, meanwhile, is judged based on “the number of minutes and percentage of available content viewed per month,” which Nielsen says shows “how likely viewers are to continue watching a program.”
(Excerpt) Read more at gizmodo.com ...
FUN!
I was admittedly a bit medicated so I probably forgot half of what I saw and really should go back and re-watch them someday, however I don't plan on spending another month on the couch anytime soon.
Youtube, of course. You probably don’t remember how good these shows were.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.