I found a nice story!
Baskin-Robbins’ Shocking New Re-Branding Campaign
In a shocking move, mega-ice cream seller Baskin-Robbins has re-branded itself for 2022 — and neglected to include any obnoxious, in-your-face woke themes in its new marketing! No parade of rainbow creatures, no pant-suited feminist mascots, no underdogs bravely standing up to America’s racist, sexist, homophobic, bigoted, xenophobic system. There’s nary a victim nor a woke hero to be seen. It’s almost eerie.
Almost as inexcusably, the re-launched branding is relentlessly positive. The new campaign — the first in 20 years for the 77-year-old company — is called “Seize the Yay.” It focuses on celebrating the myriad joys of ordinary life. In a press release, Baskin-Robbins explains:
Good for Baskin-Robbins.
Way to go!!!
Need more companies who are unafraid and won’t bow down to “woke-ism.”
Nice!!! BR (I still call it 31 Flavors...lol) is (already) my FAVE ice cream.
Hope you’re feeling better today.
One of my Grandsons turned 15 today. I texted him a birthday greeting that says “Don’t grow up, it’s a trap!” 👵
Thanks for sharing this article Rusty. Ben & Jerry’s went in the dumpster for me a couple years ago. There’s always local brands that are good but it’s good to know about Baskin Robbins. I do very little ice cream but when I do this is where it’ll be
Their new ad campaign inspires me to stop in at a Baskin-Robbins and enjoy a delicious ice cream cone.