No - get it right.
Putin’s plan was to push NATO AWAY from the Russian border.
Short term, yes, he has to sell his oil to India and China at lower rates and loses political power as his people suffer economically (which is how the West is playing its 5th generation warfare games)
But LONG term - he may have increased the Russian border and taken Ukrainian reserves which include large uranium deposits, one of the largest agricultural lands in Europe, increased access to the Black Sea and, of course, pushed NATO back. Used properly he can use those resources to further enrich the Russian people and get his political power back.
The BIGGER questions are -
Can he hold Ukraine? Does this become Russia’s Iraq or does Ukraine become successfully integrated?
Does he keep going into NATO territory? (I’m thinking no here but then I didn’t think he’d go into Ukraine either)
(and isn’t it interesting that nobody on either side seems to be concerned about the increase of COVID infections in light of needing a 5th booster?)
By taking Ukraine Putin is adding four NATO nations to its borders.
1) I am not at all sure that he has actually succeeded in pushing NATO "back". Ukraine is not a member of NATO, and was not going to become one unless and until the situations with Donbass and Crimea were resolved, and a stable border recognized. NATObership.for Ukraine was still just theoretical at the time of the invasion.
In terms of actual NATO, Putin's invasion has reinvigorated the alliance and led it to the deploy even more forces in the countries nearest to Russia itself. Germany has just voted for a significant increase in defense spending, which cannot be something Putin would see as desirable. The same is likely to happen among many other members of NATO, and the US likely will increase military assistance to members of NATO in Eastern Europe.
So, in exchange for possibly getting a promise that Ukraine won't join NATO specifically, Russia has turned NATO itself into a much more dangerous Alliance than it was previously.
In terms of economics, I question whether Russia's attempt to extract resources from a hostile Ukraine can make up for the economic harm it will suffer moving forward. Even if formal economic sanctions are reduced, private businesses in the EU, U.S., and other nations will inevitably reduce trade relations and investments simply because Russia will no longer be viewed as a stable economic partner. Public sentiment likely will still be anti Russia for a very long time after this war ends, and there will be social media campaigns for disinvestment, etc..
Maybe the public is dumb, easily misled, or has succumbed to propaganda. But that won't matter when businesses decide that Russia just isn't worth the outcry.