[rbg81]

I’m not talking here about a catchy phrase, like “Where’s the beef”,

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That was my first reaction as to a funny ad that worked.

I thought the Joe Isuzu and Fed Ex ads were pretty good too.

[nikos1121]

I think you got the same idea. Those ads were clever, and the catch phrase worth millions. They were short.

I’d say more than half of the current commercials are mindless, and they’re probably written by young left wing liberal nut jobs who are too lazy to come up with something clever or witty.

[Chickensoup]

I think he is differentiating between funny and catchy.