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The Hottest Flavor in Snacks Is ‘Cooked Too Long’ Nearly burnt chips, pretzels, and crackers are taking over the snack aisle
eater ^

Posted on 03/16/2022 12:41:42 PM PDT by mylife

Snack companies are always scrambling to figure out what the next hot flavor is, because The Market demands ever-changing options even though the perfection of sour cream and onion is right there. Chip and pretzel and puff makers experiment with making things pickle-y, or spicy, or putting spice on top of the other flavors, or making snacks taste like completely other meals, like pizza. But the latest trend isn’t a flavor at all. It’s a method, which in many ways leads to the absence of flavor, but which also is for many exactly the point. Get excited to buy burnt chips.

A few brands have made inroads into the overcooked market, to the thrill of anyone who explicitly scours a bag of potato chips to find the burnt bits at the bottom. Better Made may have started the trend with its “Rainbow” chips, which it first started mass-producing in 2005. The first potato chips, it says, used to look a lot more like Rainbow chips, but as potatoes with less sugar content became favored in chip production, the dark, caramelized color became rarer. “​​Better Made would collect the rejected dark chips and package them as ‘Rainbows’ but the supply was very limited and we were unable to meet the demand for them,” the company says in its product description. Eventually, it worked with farmers to develop a potato that would create a darker chip.

Herrs, Utz and Cape Cod have all introduced (or re-released) “dark” russet kettle chips Utz has also made “extra dark” pretzels, as has Unique. “We left our classic special sourdough pretzels to cook just a little bit longer for all our dark pretzel fans,”

Cheez-It introduced an “Extra Toasty” line of snacks “after years of fan requests.”

(Excerpt) Read more at eater.com ...


TOPICS: Chit/Chat; Food; Miscellaneous
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To: mylife

21 posted on 03/16/2022 12:57:13 PM PDT by Rio
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To: Rio

sounds good


22 posted on 03/16/2022 12:59:14 PM PDT by mylife (It looks just like a telefunken U47... (===)
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To: mylife
A long time ago at Domino's, the guy said, 'If it ain't burnt I ain't takin' it.'

So we ran it through the oven twice.

23 posted on 03/16/2022 12:59:17 PM PDT by real saxophonist (Hoplophobia will never be in the DSM, because the DSM is written by hoplophobes.)
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To: mylife

now I demand chex mix with more woostersirsire sauce!


24 posted on 03/16/2022 1:01:24 PM PDT by mylife (It looks just like a telefunken U47... (===)
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To: mylife

You mean Better Made from Detroit?


25 posted on 03/16/2022 1:02:14 PM PDT by freedomson (Tagline comment removed by moderator)
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To: real saxophonist

you’d love my pizza place, if she over cooks it it’s free


26 posted on 03/16/2022 1:02:45 PM PDT by mylife (It looks just like a telefunken U47... (===)
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To: freedomson

yup


27 posted on 03/16/2022 1:03:01 PM PDT by mylife (It looks just like a telefunken U47... (===)
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To: mylife

You ain’t 313 are you? Belle Isle to 7 mile?


28 posted on 03/16/2022 1:05:17 PM PDT by freedomson (Tagline comment removed by moderator)
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To: Don W

Oh I know and am just pointing out the issue. Personally I’m a smoker who eats lots of bacon indulge in plenty of other forbidden things myself, and think people can and should make their own decisions regarding risk.


29 posted on 03/16/2022 1:06:29 PM PDT by jimwatx
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To: freedomson

no, down in Ohio


30 posted on 03/16/2022 1:07:13 PM PDT by mylife (It looks just like a telefunken U47... (===)
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To: mylife

Man, if I was back in Ohio I’d be eating Mike Selles tater chips. That there is a good chip


31 posted on 03/16/2022 1:09:28 PM PDT by freedomson (Tagline comment removed by moderator)
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To: freedomson

snyders, wise, hanovers... all good.


32 posted on 03/16/2022 1:10:35 PM PDT by mylife (It looks just like a telefunken U47... (===)
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To: Jacquerie

I’ve deep fried them myself. Two things I did wrong-
1. Didn’t have a mandolin, had to cut them by hand. Took me forever.
2. Put too much salt on them.


33 posted on 03/16/2022 1:12:42 PM PDT by telescope115 (Proud member of the ANTIFAuci movement. )
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To: mylife

Mermite crisps,are great. Kind of taste like slightly overcooked potatoes chip.


34 posted on 03/16/2022 1:12:54 PM PDT by mware (RETIRED)
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To: freedomson

my bud in tx is from mi and used to get us better made


35 posted on 03/16/2022 1:13:43 PM PDT by mylife (It looks just like a telefunken U47... (===)
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To: mylife
I don’t get the rainbow thing

It means you can enjoy the chips with Mare Pete and getcha a sore bum.

36 posted on 03/16/2022 1:13:49 PM PDT by humblegunner (Ain't drownin', Just wavin'...)
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To: mylife

My wife put herself through college working at Buckeye Chips. She smelled so good after a shift.


37 posted on 03/16/2022 1:15:08 PM PDT by freedomson (Tagline comment removed by moderator)
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To: humblegunner

yipes!


38 posted on 03/16/2022 1:15:22 PM PDT by mylife (It looks just like a telefunken U47... (===)
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To: freedomson

Cone hither, my little Chipadee...


39 posted on 03/16/2022 1:16:46 PM PDT by mylife (It looks just like a telefunken U47... (===)
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To: Bob434
lgbtq chips? Ugggh0- nope no thanks

Not THAT rainbow.

You know the chip that you get out of a bag of Lays once in a great while that is fried darker than the rest?

Well, this is a whole bag of 'em. No, they're not burned, but they're made from a different variety of potato that has a higher sugar content so they get darker when they're fried.

They are yum!

40 posted on 03/16/2022 1:19:10 PM PDT by Yo-Yo (Is the /sarc tag really necessary?)
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