It does rotate: one revolution per day.
It never turns where you can see the other side of the moon. We always get the same view.
“ Gravity from Earth pulls on the closest tidal bulge, trying to keep it aligned. This creates tidal friction that slows the moon’s rotation. Over time, the rotation was slowed enough that the moon’s orbit and rotation matched, and the same face became tidally locked, forever pointed toward Earth.”
https://www.space.com/24871-does-the-moon-rotate.html
Told ya!