[9422WMR]

It never turns where you can see the other side of the moon. We always get the same view.
“ Gravity from Earth pulls on the closest tidal bulge, trying to keep it aligned. This creates tidal friction that slows the moon’s rotation. Over time, the rotation was slowed enough that the moon’s orbit and rotation matched, and the same face became tidally locked, forever pointed toward Earth.”
https://www.space.com/24871-does-the-moon-rotate.html
Told ya!

[GingisK]

I misspoke. The moon turns a full rotation on its axis each time it goes around the earth. That is close to a 28 day cycle.

Set up a model yourself and observe: Use one ball to represent the earth. Use another to represent the moon. Draw a smiley face on the moon. Hold it several inches from the earth, and then point the smiley at the earth. Now orbit the moon around the earth keeping the smiley pointed toward the earth. In order to do that you must rotate the moon once about its axis.