Not that popular in the largest media market in the world, ok. Maybe they’re more popular in India.
They aren’t. Not when compared to the Summer games. Doesn’t matter our media market size. If the sports only have half the following then the numbers are half. Country could be 2 million people or 2 billion, the math is consistent, Winter Games get significantly lower ratings than Summer in America. We’re just not as into skiing and skating and hockey as we are into basketball and swimming and track and gymnastics.