Oracle named as Red Bull Racing F1 title sponsor

The Milton Keynes outfit will henceforth be known as Oracle Red Bull Racing, with the US-based company following on from Infiniti - who had the title deal from 2013 to 2015 - and Aston Martin, whose name was incorporated from 2018-2020.

Oracle first joined Red Bull last March in what was announced at the time as a multi-year deal, and which has now been upgraded.

Since 2013 Oracle has also been the sole title sponsor of America's Cup contender Team USA, owned by company founder Larry Ellison, having previously shared the role with BMW.

Red Bull insists that the use of Oracle Cloud Infrastructure had a direct impact on Max Verstappen's successful 2021 title campaign by increasing the number of strategy simulations run by 1000 times, and by improving their accuracy by 10 times.

The team says that this season it will have "expanded use of Oracle Cloud across its most significant areas of operation including analytics-based race strategy, optimised engine development, AI and machine learning-powered driver training and a tailored fan experience".

The intention is to further ramp up the team's simulation power by increasing the speed of sims and expanding both the "volume and variety" of data that is analysed.

OCI will also be used by Red Bull Powertrains as it gears up for the 2026 regulations via modelling of the combustion chamber of its new engine.

"Oracle Cloud enabled us to make race day decisions that helped Max Verstappen win the 2021 drivers' championship," said team boss Christian Horner.

"Discovering and reacting to opportunities quickly is crucial to our success on and off the track, and Oracle is integral in that effort.

"Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage."

The team intends to expand its fan engagement platform, the Red Bull Racing Paddock, which has already given out 35,000 digital rewards.

Red Bull marketing boss Oliver Hughes said the deal will "enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy.

"We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action, and Oracle's world class innovation and technology will help us achieve that goal."

Thanks for the post and ping.

Larry Ellison comes off as a very good guy. Oracle has grown and grown and it can do many, many things.

Larry has a ranch in my neck of the woods and a man I used to know well* was Larry’s co-pilot for a number of years, Larry being the pilot.

A man named Greg Gianforte started a Customer Response Management (CRM) company, hired Steve Daines as a VP who hired my previous director (at another Tech company) as a Director at RightNow Technologies (RNT). She designed a training/certification position for BBB333 and I began working for RNT.

It was a fun gig and when my training/certification position had certified all of our employees I was hand-picked to work on a project overseen by VP Daines.

Eventually I went to work in the University system as an Adjunct Professor.

Oracle purchased RNT and it’s a big campus here in SW Montana.

Greg Gianforte is the Governor of Montana and Steve Daines is our Junior Senator.

Oracle’s CRM team works worldwide with an enormous customer base.

The above article makes me like Red Bull even more.

*I write that I used to know him well as we were fairly close. Long story short I was subponeaded by the FBI to testify in Federal Court at the sentencing trial of his son-in-law (whom I had worked with at another company). My testimony changed the Judge from ‘deviating down’ (on the Federal minimum sentencing guidelines and letting him walk) to having him serve 18 months in Leavenworth.

Needless to say we weren’t so close after that.

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.