Why is it that when we say, âThis is the last potato chip Iâm going to eat,â five minutes later weâre looking for more? Michael Moss answers that question in his book Salt Sugar Fat. He describes how Americaâs largest snack producers know how to âhelpâ people crave junk food. In fact, one popular company spent $30 million a year and hired âcrave consultantsâ to determine the bliss point for consumers so it could exploit our food cravings.
Unlike that company, Jesus helps us to long for real foodâspiritual foodâthat brings satisfaction to our souls. He said, âI am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirstyâ (John 6:35). By making this claim, He communicated two important things: First, the bread of which He spoke is a person, not a commodity (v. 32). Second, when people put their trust in Jesus for forgiveness of sin, they enter into a right relationship with Him and find fulfillment for every craving of their soul. This Bread is everlasting, spiritual food that leads to satisfaction and life.
When we place our trust in Jesus, the true Bread from heaven, weâll crave Him, and Heâll strengthen and transform our lives.
