If Brandon were smart, instead of bowing down to wokeness and being just another white guy that imedietly prostrates himself when accused of anything meanspirited towards a liberal cause, he would wear it in pride.
Realize that the “majority” of the folks that watch his sport and him race, agree with this slogan, even if they aren’t screaming it.
Realize this is free publicity which allows him to extend his “brand name” FAR beyond NASCAR. People are screaming “Let’s go Brandon” today who 6 months ago had no idea who he was.
If he were smart, there would be no appologies. Wear it in pride and exploit it ruthlessly to make a few bucks for oneself. Nothing wrong with making a dollar, or a million.
However, that places a big bullseye on ones back. If you don’t bow down and kiss the emporers feet agreeing with BLM, global warming, ozone hole, vaccine mandates, masks, transgender rights and free sex changes at tax payers expense, free meds for homo’s through HHS at $21,000 per person per year so they can have unprotected sex and not contract HIV (PrEP), critical race curricula taught in school (teach white kids they are inheretly bad), ANY CAUSE LIBERALS OR DEMOCRATS CHAMPION, you become a target.
Now, you can be a Jon Stewart and say the most foul things imaginable about people, making jokes that pertain to sexual orietntation, about women and playing into sexist cliche... but that is all OK, because it’s liberal.
So it really boils down to this: Does Brandon think he can take the heat?
He should paint a big Confederate flag on his roof and a middle finger on the hood and it would be icing on the cake.
Fans would go wild and he would be suspended.
I assume NASCAR has to approve sponsors and car paint schemes.
So it really boils down to this: Does Brandon think he can take the heat?
Like you I would love to see Brandon Brown press ahead with the sponsorship. And if it were ‘just him’ he might want to do that. But what will happen is that his agent, team owner, crew chief, family members will all collectively get ‘cold feet’ and begin to pressure him. These people are the most important people in his life and career. This is why it’s exceptional to see a person stick to a decision like this that cuts against the media consensus.
He needs sponsors and most are woke. He is trying to be non-political and open to all, which is a good place to be as a businessman.
The woketards won’t let him be, so he is forced to embrace what he can.