Posted on 12/29/2021 11:05:33 AM PST by Signalman
News networks have experienced a drastic dip in viewership in 2021, with left-leaning outlets faring the worst.
According to Nielsen data, CNN saw a 38 percent drop in weekday prime-time viewership, while MSNBC saw a 25 percent drop in viewership for the same time slots.
Fox News came on top in 2021, averaging 1.3 million in total day viewers this year, compared to 919,000 at MSNBC and 787,000 watching CNN, according to a new report from The Hill.
Fox averaged 2.3 million viewers during prime time hours, including an average of 374,000 within the key 25- to 54-year-old demographic. Network news channels fared better than their cable counterparts, though still losing viewers compared to 2020.
Viewership for ABC's "World News Tonight" and "CBS Evening News" dropping by 12 percent each and viewership for NBC's "Nightly News" dropping 14 percent.
Experts speaking with the Associated Press said the dip in viewership was expected after 2020 and the final days of the Trump presidency.
"It was entirely predictable," news media analyst Ken Doctor told the Associated Press.
Tom Rosenstiel, a journalism professor at the University of Maryland, told the outlet that news networks and outlets built a model in recent years focusing primarily on political combat during the Trump administration, making it difficult to pivot to other things. "You become, to some extent, a prisoner of the audience you built," Rosenstiel said. "People to some degree have focused inward," he added. "They're getting the news that they need but it's not as much news as it was a year ago."
News networks are not the only news sources faring worse this year compared to last.
Citing Comscore data, the Associated Press said that the number of unique visitors at The Washington Post's website dropped by 44 percent in November compared to the year prior, while it dropped by 34 percent at The New York Times.
Where’s the threshold where low ratings put these lowlife propaganda factories out of business?
That’s where we need to get to
And yet their on-air talent is as confident as an undefeated sports team.
CIAs classified budget will keep the MSM alive to spew their Deep State propaganda.
Tired of their lies and fake stories; jumping to conclusions before details are in. But they are good for a laugh.
If that’s true ratings don’t matter
cable subscriber fees keep them propped up
cut cable tv
They are not going anywhere. Advertisers know the correct people watch these networks. DC insiders and other similar creatures fawn over CNN and MSNBC — always hoping to get invited onto shows or at least see their friends or colleagues.
In other words, the audience is known to be small, but they are influential in DC and Hollywood. So ad money continues to flow.
as long as they are part of basic cable.. the money keeps flowing.
people have to cut the cord and tell the cable provider why to make any sort of change in the future.
“CIAs classified budget will keep the MSM alive to spew their Deep State propaganda”.
You nailed it!!!
They are propaganda outlets funded by leftists…don’t have to have ratings…just get the lies out…
They say CNN and MSNBC have dropped in prime time because they're woke but don't say what happened to FOX News in prime time.
I have no idea but it seems like something pretty important to the narrative.
“The audience is known to be small, but they are influential in DC and Hollywood. So ad money continues to flow”
I believe it.
Way back in the day I remember Lorne Michaels creator and producer of Saturday Night Live once stating that as long as he was alive snl will always be on the air.
At the time I wondered how he could make such a statement, and as absolutely BAD that show is nowadays.....now I know why.
The title is misleading. President Trump is no longer in office so MSM now has nothing to say. So their liberal viewers are watching something else
The delusional leftist loons that populate the news stations are confident because they believe the BBB (Biden’s Bankrupt Bill) will be passed and they, as well as leftist newspapers, and leftist magazines will be given hundreds of millions of taxpayer dollars to keep spewing their poison. Stay strong Joe Manchin!
Thanks. So Fox is down 9 points more than MSNBC.
Now I know why it wasn't in the article.
Hmmm... they’ve been plummeting for years?
Although,I could care less I rarely even watch them or their clips.
Likewise,twitter and Facebook.
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