The Telegraph was, generally, the newspaper of choice for the influential.
“The Guardian” is read by the people the people that think they run the country.
“The Daily Telegraph” is read by the people that think the country is run the way it was run in the past.
“The Financial Times” is read by the people that actually run the country.
“The Sun” is read by the people that do not care who runs the country as long as she has big tits.
If you have lived in the UK you would understand this humor.