It is all of us. Use the wrong keyword search, show you the wrong stuff. Or deny your access at all to the internet.
Yep, I am seeing the censoring right at my own internet access carrier already. Anyone notice how much more often “Cannot find website” is popping up now? Or loading a site is stalled to death and times out? You have to be persistent and keep hitting it to finally get it even though you know everything is good? That is your carrier access censoring, and even VPNs do not block the IP address you are connecting to. Only the content after you are connected.