If it wasn’t for India’s location nobody would pay attention to it.
It is not just the location. With over 1 billion population, it is a nation of nations with a very ancient history and influence in that part of the world. Hard to ignore.
The nation is so populous and diverse, people outside India don't fully grasp all the differences. The cow poop party crowd is just a small segment of the the total population. However such news articles as this make it seem like the entire country enjoys playing with cow dung.
Thus far this country has focused inward, not really entangling itself in global matters. However that is beginning to change.