It is not just the location. With over 1 billion population, it is a nation of nations with a very ancient history and influence in that part of the world. Hard to ignore.
The nation is so populous and diverse, people outside India don't fully grasp all the differences. The cow poop party crowd is just a small segment of the the total population. However such news articles as this make it seem like the entire country enjoys playing with cow dung.
Thus far this country has focused inward, not really entangling itself in global matters. However that is beginning to change.
I’m familiar with the cultural and diversity of India’s people and where they come from. Still not the least bit interested in visiting that country nor it’s people.
Obviously nation leaders are interested and were sucking up to the Maudi at the G-so big time. With China wanting dibs in India they all want a piece of that pie. Yet again I wouldn’t be interested in hiring people from India....heard plenty of stories about their work ethics which is why so many are shipped in from other countries.