'How to pick up Jewish chicks':
Just days after back flipping on its decision to censor an iconic Vietnam War photo of a naked girl escaping a napalm bombing, the social media giant is again under fire over its handling of posts reported as offensive.
In reply to complaints about the shovel image - which was widely shared, "liked" 21,000 times, and received more than 37,000 comments - Facebook said: "We reviewed the post you reported for displaying hate speech and found it doesn't violate our community standards."
Under its community standards policy, Facebook says it "removes hate speech" that attacks people based on their race, ethnicity, national origin and religious affiliation.
"We allow humour, satire or social commentary related to these topics, and we believe that when people use their authentic identity, they are more responsible when they share this kind of commentary," the policy says.
The image was posted to a page attributed to a Queensland man late last month and shared 2280 times. It has now been removed but tens of thousands of comments, many of which are anti-Semitic, were still visible in the thread as late as Thursday.
A Facebook spokesman said the image was removed for breaching community standards and that the company was still investigating.
But 24 hours after being asked, the spokesman could still not say when the photo was taken down. Facebook could also not explain why only the photo was initially removed and not the entire thread - which is standard when a post is pulled.