Has to do with the same reason they use dried eggs in Europe.
During the war you wanted to ship what was lightest and longest lasting.
That would be dried. Dried milk, dried eggs and dried coffee.
In the US and in South America they did not have this so we still make real coffee.
Nothing to do with CharBucks.
46 posted on 11/02/2021 1:06:02 PM PDT by Harmless Teddy Bear
(add a dab of lavender in milk, leave town with an orange and pretend you're laughing with it)
Interesting! Yes apparently Nescafé’s history is closely tied to World War II! Re: modern day South America though I hear this stuff is quite prevalent: