Are they making an example of Lieutenant Colonel Scheller? Absolutely. But if you watch all of his videos, one would have to conclude he was fully cognizant that would happen, and arguably, what he wanted to happen given that he continued to poke the hornet's nest until it did happen.
In the latter days of the Vietnam war, David Hackworth made similar public remarks about the senior leadership and remained a very controversial figure through the rest of his life. Ironically, decades later in 1997, HR McMaster would publish his doctoral dissertation regarding the failed leadership of the Vietnam war and was highly lauded for having done so.
As a former Army officer, I found this analysis of Lieut. Col. Scheller's circumstances by Ward Carroll, to be pretty insightful, and spot on. Carroll is a retired O-5 and was an F-14 jock and USNA instructor.
The reason I became an officer - I had the choice; to get out or to accept promotion to Staff Sergeant and become a career SNCO or to earn a commission. I chose to become an officer because we knew that Marine Officers are held to a higher standard of competence and integrity.
I had our integrity tested many times over my career. Many of my fellow officers were just fine with rampant drug use and ignored the racial fights in the evenings. I was not, and I took the heat for busting dopers and breaking up the fights. Many of my fellow officers considered being an officer of Marines just a job and barely noticed problems in equipment or tactics or evolutions in warfare - they just got by.
LtCol Stuart Scheller is the kind of officer who understands the uniqueness of being a Marine leader and he has accepted a very rough path for himnself for his country, for his Corps and for the young Marines that follow. He is the only one of all the hundreds of General Officers, colonels and other seniors to do this.
I admire him very much and strongly disagree with the naval aviator with the guitars behind him in the video. He doesn't have the memories and the nightmares and the losses a combat Marine carries with him. Stuart Scheller has sacrificed everything for his Marines.