Posted on 07/07/2021 7:05:51 PM PDT by ScubaDiver
A report shows iOS ad rates began to plummet in June.
When Apple released App Tracking Transparency as part of iOS 14.5, it posed a simple question to iPhone users: Do you want this app to track your activity across other companies’ apps and websites? Less than three months later, a new report says that so many chose no, advertisers are flocking to Android.
According to the Wall Street Journal, prices for mobile ads directed at iOS users have fallen since iOS 14.5 arrived, while ad prices have risen for Android-targeted users. The publication estimates that some 70 percent of users have opted out of ad tracking, causing the rates to plummet.
The Journal reports that online advertisers “have lost much of the granular data that made mobile ads on iOS devices effective and justified their prices.” For example, Digital-ad agency Tinuiti advertisers were allocating about half of their Audience Network spending to iOS users at the start of April. By the end of June, that number plummeted to about 20 percent.
(Excerpt) Read more at macworld.com ...
I have disabled tracking and location data.
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On Android, for most or all versions, turning those off does not stop tracking and location data. If fact, there is no way, since Android is a Google OS, and Google makes its money by selling user data to third parties. It does not matter what you do - using the phone for any reason (business, personal calls, texts, checking email) activates tracking and location data. On Android, Off means tracking and location data are hidden from you.
You might have to do some digging to find all the sources, but only Apple actually tries to protect privacy and location; Off means off on Apple.
Uh, no, Apple does not sell or market using your data, except for its own Apple products.
Sure. Just keep telling yourself that.
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Keep using the one OS that makes money by selling you to other people, and send Google a bouquet for writing that wondrous OS.
Alphebet/Google makes money selling people’s data to third parties. That’s their business model.
Apple makes money by selling excellent and long-lasting hardware and a bit of software like Filemaker. That’s their business model.
BWahahahahaha.. Thanks for the ping
Sure why not you keep telling yourself that he is wrong with no evidence whatsoever.
You do know, that liberals always defend their descriptions by saying everyone does it, right?
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