Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark and $0 in ad spend. Its creator is Vietnamese-American David Tran, making the sauce's success a tale of immigrant hustle and a product that literally sells itself.

threadreaderapp ^

[mylife]

I like the less refined chili garlic paste even more.

[Lurker]

Love the stuff.

L

[mylife]

[bwest]

As do I.

[mylife]

amazing that he never trademarked it.

[left that other site]

I first encountered Sriracha sauce in a little Cambodian Restaurant in Revere MA, across the street from the Jewish Community Center where I conducted the Senior Citizens Choir.

After rehearsal, I would go across the street, point to a picture of something on the Khmer Language Menu, and have an adventurous lunch. There was a bottle of Sriracha on every table, and I fell in love with the stuff.

Now, all the La-di-da restaurants invent appetizers that use the sauce, and it is all the rage in “Haute cuisine”.

And I knew what it was long before everyone else caught on.

[Yollopoliuhqui]

My evening bloody Mary doesn’t exist without it.

[mylife]

I learned this cuisine from a cambodian as well

[crusty old prospector]

I had some on stir fry this weekend.

[left that other site]

I love the story behind it as well!

Of course, some NIMBY Neighbors don’t like the smell of the sauce being made and have tried to sue the factory out of existence.

I can’t complain. I grw up near a CHOCOLATE Factory. Sometimes the aroma was overpowering...but it was CHOCOLATE.

[Renfrew]

The Tran family have lived the American dream.

The refugees that came here after the Vietnam war are one of the best examples of what immigration can do. They have built businesses, have conservative values, and have been a great asset to the country.

It shows the flaws in our migration system that we don’t favor more immigrants like them.

[mylife]

beats the hell out of a turkey farm ...peeyew...

[mylife]

agreed

[mylife]

they came here with nothing, moved into ghetto and barrios and killed the animals there

they took crap from no one and prospered

[left that other site]

Oh yeah...we got lots of them in Plymouth County.

[Greg123456]

The fake Sriracha sauce brands that have popped up lately are terrible.

[Tommy Revolts]

I recall the city of Irwindale, CA. tried to shutdown the factory because the residents complained of the smell.

[ConservativeInPA]

The Rooster is a registered trademark by the way. I have a bottle right here on the kitchen bar.

I am planning to make my own sriracha, so something close to it, when my garden peppers ripen. I want to play some fermenting games - a very long ferment - to see how that turns out.

[Noumenon]

Amen, bro. I like it on sunny side up eggs.

[Mr. Jeeves]

Now he is big enough that he will need to start buying off Democrats to survive.