I used to occasionally treat myself to a box of Original Vanilla Wafers, at around $4.29 a box. One trip when I wanted them, they were out, but they had the Kroger Brand Mini Wafers, so I growled and bought a box ($1.79, same weight and they haven’t gone up since). I liked them just as much, and liked the smaller cookie idea better, and they are much cheaper, triple win.
I’ve been buying quite a few of Safeway’s house brand (”Signature”) products and they have been uniformly good. The savings can be substantial as you point out.
I couldn’t get any Mallomars so I decided to try some Dare Whippets.
People said they tasted similar to Mallomars.
People were wrong, dead wrong.
Now I have to wait until October to order my beloved Mallomars, the greatest Cookie ever produced on Planet Earth.
They make them in Canada now, just like my 2015 Dodge Challenger.
We shop at Kroger too. Have found that their brand of cheezits is remarkably similar to the name brand & much cheaper.