While I was researching my answer (yes...some of us read the articles AND plan our responses) I found this interesting comment online:
Another commenter on the same video said: PEOPLE...Quake was only a PROMOTIONAL Cereal intended to create a fake rivalry to drum up sales. Quisp was the real cereal and after a couple of years they discontinued Quake as planned (and yes, it was the same exact flavor)
So there is it....Quake was a deep state plant.