Yes it is.
Breakfast should actually be the most nutritious meal of the day. Used to be breakfast was the most substantial meal of the day, with eggs, meat, butter, fruit, yogurt.
Now for many, it's sugared cereal, pop-tarts, donuts, etc.
Mine still is substantial relative to other meals. I just don't eat a whole lot. This morning I made Johnny Cakes with two eggs, and had a peach. I kept it to one peach, although I could have easily eaten several. I'm not sure where these peaches came from so early in the season, but they they are the best I have had in several years.
Those of us who were kids in the 1970s had "terrible" cereals like Kaboom, King Vitamin, Quake, Quisp, and things that haven't been cancelled like Sugar Smacks, Frosted Flakes, Fruity Pebbles, Lucky Charms, etc. It accompanied the evaporation of eggs for breakfast along with the destruction of the family and Moms going to work, but I digress.
Nowadays, you can't walk down the aisle without seeing "healthy" things like gluten-free organic etc. being thrust down our throats. Any parent buying Fruit Loops is looked at like a war criminal.
Don't get me wrong...I like the healthier things and miss eggs. And while Kaboom was awesome and actually had 100% of many vitamins etc, it required more chemicals than the Moderna vaccine.
But this new cereal, perhaps, could be an early pendulum swing back to normal. I won't be feeding it to the little DoodleBobs, but we will cheer it on.