Posted on 05/08/2021 6:43:33 PM PDT by nickcarraway
Talking Point host Steven Chia puts his health on the line again, this time as he digs into Singapore’s love affair with fried chicken. Is there a healthier alternative?
There have been several fried chicken trends in Singapore since the first fast-food fried chicken chain, KFC, opened in 1977.
There was ayam penyet (Indonesian smashed fried chicken) from around 2007, Korean fried chicken from around 2010 and gourmet fried chicken from around 2017, said food writer Annette Tan. The result is a “nice variety of fried chicken” available.
Eateries specialising in fried chicken that have opened in recent years include Birdfolks and Arnold’s. It is also among the top orders on food delivery platforms foodpanda and GrabFood. These days, one can even have it with ice-cream.
So it sounded like a foodie’s dream assignment to tuck into fried chicken daily for a fortnight. After a similar experiment with bubble tea, Talking Point host Steven Chia took up this challenge befitting Colonel Harland Sanders himself.
Along the way, he found out why fried chicken is irresistible to Singaporeans, the health effects of bingeing on the dish, and ways to make it more palatable to consumers watching their cholesterol and waistlines.
Eating fried chicken is a sensory experience, said chef Sameer Chablani, who was a cashier and one of the kitchen staff at KFC when he was only 14 years old.
There is the smell that entices customers before they enter the outlets, as well as the sight and sound of others biting into the batter. “Before you even get to the taste … your mind’s been made up,” he said.
Effective marketing, such as the launch of limited edition flavours, also keeps customers coming back. According to Chiara Ang, a senior writer and host at food site EatBook, audio marketing is an
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Stacey Abrams.
...You turn into a deep fryer?
What is this thing you speak of— “too much” fried chicken?
LOL
Will not eat chicken...
One extremely hot summer (100 degrees mostly - CT) before my freshman year of HS, worked on a chicken farm killing chickens with a hook knife, dipping them into hot water, and ripping off their feathers with a foot-driven rubber paddle wheel...
10-cents an hour, 10-hours-per-day, and unlimited stench from 25,000 chickens that no amount of soap & water could eliminate...
Here it is 75-years later and, still, I will not eat chicken...
Stacey = Sister Pork Chop
Impossible!
Ain’t no such thing as “too much” fried chicken!
I do not understand this concept of “too much Fried Chicken” Please explain!
If you eat too much chicken, you get covid.
I agree. Never “too much” is idiotic. We are programmed to taste other foods as we tend to get tired of the same thing..like wives or girlfriends XD
I was just at a place with some awesome pork chops. I’ve known about them for decades, but didn’t realize The NY Times had visited.
Good Lord, I understand ; )
One time on “That ‘70s Show”, Donna’s father Bob remarked that he liked to eat fried chicken in bed, because everything’s a napkin.
My mom had a similar experience with canned food. She worked in a cannery in Portland one summer. She refused to buy canned vegetables and fruit from then on.
My dad worked on a farm with chickens when he was young. He said “anyone who’d eat a chicken would eat a buzzard!” He hated chicken.
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