I would say this....men are really big on looks and youth. They’d like a good personality too but will settle for a woman who at least doesn’t drive them crazy so long as she has the first two and is loyal. Call that shallow if you will but most guys will be honest about what they want.
Women...are really big into looks and status/money. They will say all sorts of secondary things matter to them most like his sense of humor, confidence blah blah blah. But the reality is his appearance and status/money are the primary things they look to - they just don’t want to admit it.
Yes men value looks. That is just nature; men are hardwired to seek fecund women, and certain characteristics that indicate fecundity attract them.
Looks are nice to a woman, but a man’s looks can be overlooked if his personality overtakes them. I have met good-looking men who are not very nice. After discovering how nasty they are, I have noticed how they just don’t seem handsome anymore. Likewise, I have known homely men whose looks just seemed to improve because they are so much fun to be with.
I can give you a perfect example of this with a celebrity. I used to practically swoon when I saw the actor George Clooney. Now that I know what an America-hating leftist he is, he does not appear handsome to me anymore.
Yes, it is true that women do factor in a man’s income. But that is also nature; a woman is hardwired to choose a mate that can support her and their children.
Biologically speaking, guys are designed to be attracted to women who are most likely to bear healthy babies (young enough to be fertile, and beauty is an indicator of health)
Women are designed to be attracted to the kind of man who she can feel confident will support and protect her and the children, as a woman with a young baby is not really able to support herself (historically speaking).