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How would we truly know if this company’s “shark deterrent” technology is for real or not?

We can’t because human contact with big white sharks is minimal so you can’t adequately test the device.

Here’s a USA Today story that says only one person a year in the US is killed by sharks in a year.
https://www.usatoday.com/story/news/2018/07/11/sharks-humans-no-fair-fight/775409002/

Be there are hints the company is hedging and probably out to make a fast buck. I cite three indicators from their website:

1. They say the technology is “patented” but don’t mention which country it’s patented in — no references.

2. Their slogan is “Nothing is more effective”, which, interestingly, would be true even if NO solution (including theirs) is truly proven to work.

3. Their website is long on publicity videos and short on research data and explanations.

So it’s group of Aussies out to make a dishonest buck by scaring the public into mandating the government pay for their bloody electronic gadgets.

I was born and raised on the Cape. I remember when my cousin there tried to create a market for a Cape Cod sun tanning lotion. He had the great publicity stunt to load a couple gallons of the sun tanning oil in a back pack and used a spray nozzle so he could walk the beach and give people a spray of the oil to try out.

It was a novel marketing idea. I even heard it was a great way to meet girls at the beach. But the product went nowhere.

So I recommend a Cape entrepreneur modify his idea by including shark repellent oil in the lotion. One dollar a spray sounds like good insurance against getting a shark bite.

Shark repellent, sun tanning oil, electronic gadgets, and vaccinated people still wearing Covid19 masks. One way or another, politicians and crooked salesmen are still making money from snake oil.

LOL, only one person a year is killed in the USA by shark bite, but millions have their life span shortened by worry!

So...if the product makes them feel safer...:) I have always found the concept of shark repellent to be an interesting one.

"...So we formed ourselves into tight groups. You know it's... kinda like `ol squares in battle like a, you see on a calendar, like the battle of Waterloo. And the idea was, the shark neared a man and then he'd ~~start poundin' and hollerin' and screamin'~~ toss some of that stinking, useless shark repellent into the water and sometimes the shark would go away and everyone would feel better. Sometimes he wouldn't go away..."

...snip How would we truly know if this company’s “shark deterrent” technology is for real or not?

We can’t because human contact with big white sharks is minimal so you can’t adequately test the device.

The Easterly side of of Cape Cod has changed that in recent years.
That might have been true years ago but now on a daily basis during the summer, in the towns of Truro-Wellfleet-Orleans there are DAILY, many white sharks close to the beaches.

Spotter pilot Wayne Davis has no problem putting the tagging boat on White sharks close to the beaches for tagging.

If they were serious about testing the pods they could use A spotter plane and easily drag the pods near about 5-10 sharks per day down on those beaches to get a close up reaction of the sharks to the pods. - Tom