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They were more or less forced to. Videos became easily available on the internet and viewership plummeted.

Nope. MTV went mainstream programming long before the internet and youtube. Loooong before. Management found they could make more money on shows than music videos and the DJ’s stopped working for peanuts..

34 posted on 04/16/2021 9:00:31 AM PDT by Ikeon (The difference between humans and animals is.. animals would never follow the dumbest one. )

Any video that used to be played on MTV is instantly available on YouTube on demand. Sometimes it's fun to pull them up randomly. The other night, I checked out "She Blinded Me With Science" by Thomas Dolby. Hadn't seen that one in a while.

You have to sit through a 15 second commercial on most of them. I think for a monthly fee you can get it without the ads. But I don't really care too much so long as they are 15 seconds or less.

Almost all the videos have "VEVO" watermarked on them. I believe that is an outfit that actually hosts the videos and sends revenue back to the copyright owners. Hopefully the artists as well.

38 posted on 04/16/2021 9:25:04 AM PDT by SamAdams76 (By stealing Trump's second term, the Left gets Trump for 8 more years instead of just four.)