Brands go woke because they’re going broke!
Frontpage ^ | Mar 2021 | Daniel Greenfield
Posted on 3/3/2021, 5:10:13 AM by xzins
“Get woke, go broke”, is a conservative meme about the cost of political correctness that has it the wrong way around. Brands don’t go broke because they get woke, they go woke because they’re going broke, and don’t know how to stop the slow but steady collapse of their business.
(Excerpt) Read more at frontpagemag.com ...
https://www.frontpagemag.com/fpm/2021/03/coke-goes-woke-and-broke-daniel-greenfield/
The big brands that go woke infuriate conservatives because, like Coke, Gillette, or Nike, they have a storied name that seems entwined with America and the success of capitalism. But it’s those old, familiar brands that go woke because their products and business models are dated.
* * *
This is certainly true of Fortune magazine. You've gone full woke, and indeed they are broke and the company was sold to a firm with Chinese interests.
