Posted on 03/16/2021 1:30:53 PM PDT by nickcarraway
His social life severely curtailed by the coronavirus pandemic, Tadasu Masuda found himself embracing the opportunity to take what in Japan are known as “liver rest days” and try out a range of alcohol-free beer brands.
They tasted much better than he expected, and while Masuda is not giving up on regular beer, he’s now committed to the occasional break.
Read the condensed version of this story, and other top stories with NewsLite. “I want to keep drinking these and make sure my liver gets days off,” said the civil servant who lives in Kobe, western Japan, adding that he has become more health conscious since recently entering middle age.
The pandemic is propelling an unexpected boom in alcohol-free beer that has Asahi Group Holdings forecasting a 20 per cent jump in revenue for non and low alcoholic beer this year after flat sales in 2020. Asahi is also debuting a new “Beery” label and has plans to expand its line-up.
(Excerpt) Read more at asiaone.com ...
I really liked Asahi when I traveled to Japan on business. It was definitely not non-alcoholic.
The Japanese drink like fish...and I live in Wisconsin.
I don’t think there will be much of a “liver rest day” tomorrow.
Asahi and Sapporo. I like them both. We used to have a local restaurant coupon deal for about half price on a $25 sushi buffet. So $12.50 would cover the $15 buffet AND two bottles of Sapporo beer which they were selling for $5 each. I took that incredible deal about 3 times before they stopped the offer.
The article is correct when they say alcohol free beer is increasing in popularity. Now even IPA’s are available. I would venture a guess that the selections offered has tripled over the past three years.
Agreed, Asahi is my fave in Nippon
Microbrewers are making non-alcoholic beer these days, some really tasty stuff. A long, long way from O’Douls.
Don’t they have to worry about the carbs?
Yeah, well, getting a nice buzz from the beer is at least half the reason for drinking beer. I sure don't see me drinking non-alcoholic Coronas on a Caribbean cruise.
The only reason to drink beer is to get drunk.
Liver rest or river lest in Japan?
Why bother?
Alcohol Free Beer is on the shelf behind DeCafe Coffee....
Why bother?
And above the freezer full of Turkey Bacon.
Nope and I don’t advocate non-alcohol beer.
Turkey bacon is just terrible.
What about turkey beer? And alcohol-infused bacon?
Asahi, Sapporo, Kirin. Good beers. Sapporo was my favorite and they would have seasonal offers, too. A Winter’s Night. Seven Stars (7percent). Very tasty.
Now the Japanese are kicking butt in the Whiskey sector, too.
Don’t worry guys. I got yah covered.
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