'Cookies' track your every move online. Now there's a fight over what should replace them

cnn.com ^ | March 9, 2021 | Brian Fung

[ransomnote]

(CNN)For decades, "cookies" have been tracking you around the web. They're the snippets of code that uniquely identify your browser and allow those shoe ads to follow you from site to site after you visit an online storefront. Soon, their time may be up.

Third-party cookies have increasingly fallen by the wayside as the public has become more protective of privacy rights in an age of algorithms and data. Some major browsers including Firefox and Safari now block third-party cookies by default, further reducing their usefulness to advertisers. And Google has already said it's planning to do the same in its browser, Chrome.

But last week Google (GOOGL) went further, announcing it will soon stop tracking individual people's web browsing altogether for advertising purposes when Chrome finally drops third-party cookies.

 

If that sounds like a big deal, that's because it is. In a blog post explaining the change, Google said that once tracking cookies are eventually blocked by default on Chrome, the company won't build or support browser technology designed to perpetuate individual-level data tracking. The announcement laid out Google's intentions for what comes after the death of the third-party cookie, something it and many others in the industry had been anticipating for years.

 

[Sgt_Schultze]

Bet on the fact google will never give up an advantage they can leverage. If the Goog is going to block third party cookies in future Chrome releases, it is because they will integrate a new tracking technology they will deploy in that upgrade. Blocking cookies will make their new capability more desirable.

[Red Badger]

Biscotti?..................
Galetas?...............

[Red Badger]

The absolute WORST Margarita I ever had was in a Margaritaville.....................

[cornfedcowboy]

Kronuts?

[whitney69]

“Cookies are not this horrible sinister thing.”

The word cookies will soon be woked out anyway. Some have chocolate chips.

wy69

[Hillarys Gate Cult]

Biscuits? ( the European type )

Scones?

[Hillarys Gate Cult]

Crumpets?