Posted on 02/17/2021 6:14:05 AM PST by mylife
Burger King doesn't want to come out a loser in fast food's chicken sandwich wars. So it's planning an upgrade.
The chain said Wednesday that it is replacing its current crispy chicken sandwich with a new, hand-breaded version. The new product, which comes in original or spicy, is made with a savory signature sauce and served with pickles on a potato bun. It will be available at Burger King restaurants across the country later this year. Competition in the chicken sandwich space is fierce. Following the wild success of the Popeyes chicken sandwich launch in 2019, restaurants across the industry have been launching or improving their own versions of the product. McDonald's (MCD), which is hyping its product with hoodies and other swag, is rolling out a trio of crispy chicken sandwiches this month. Others, like Wendy's and KFC, have also launched new products.
"Chicken has been identified as an opportunity for growth across the industry, with chicken almost [twice] the size of beef globally and growing at a faster rate," wrote Credit Suisse analyst Lauren Silberman in a recent note. "We expect competition to heat up in 2021."
(Excerpt) Read more at cnn.com ...
Tastes like chicken.
Anything looks better than it is in advertising photos. In any case, it’s decades past time for BK to change its mushy and tasteless chicken sandwich.
FF is getting crazy with the Covid.
More opportunity for fistfights, stabbings, and wigs snatched off, coming to parking lots and drivethroughs near you!
I have not tried it in 20 years but think BK makes the worst chicken sangwich.
Way past time to upgrade.
I honestly did not know Burger King still existed.
Call Door Dash...
The Whopper beats Mickey D up all day long.
Fo sho.
Arby beats Mickey D up all night long..
I am not going to CNN to read this but interesting chick-fil-a not even mentioned in those paragraphs.
Fo sho.
I can’t remember the last time I ate at Burger King.
Looks Flaky
And, I thought about it, under normal circumstances, I'd never be in a BK, getting take home food on a Saturday afternoon.
chick-fil-a aint all that...
WTF is a Waffle Fry?
Whoppers are still good-albeit, half the size you probably remember.
Their fish sandwich isn’t much better.
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