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Good Enough to Eat: Tiong Bahru Bakery Launches Brioche-Scented Hand Wash
AsiaOne ^ | JANUARY 27, 2021 | KIMBERLY ANNE LIM

Posted on 01/28/2021 1:02:44 AM PST by nickcarraway

For bread-lovers, there's very little that compares to the aroma of a freshly baked loaf. With Tiong Bahru Bakery's new handwash (yes, you read that right), you'll be able to enjoy the buttery scent of baked goods without even leaving your house.

The bakery is pretty much a household name thanks to its French pastries and artisanal bread, but it's expanding its offerings with Brioche N°5, a brioche-inspired handwash that will be going on sale on Friday (Jan 29).

With a cruelty-free formula and a custom scent created by local fragrance house Oo La Lab, the handwash is "a treat for the senses and a cheeky nod to one of the most iconic perfumes in the world," according to Cynthia Chua, the founder and chairman of Spa Esprit Group, the parent company behind Tiong Bahru Bakery.

Its main notes are vanilla, caramel and pineapple, which supposedly combine to invoke the delectable scent of a bakery.

The handwash is going for $24 per 280ml bottle and will be available at all Tiong Bahru Bakery outlets, its online store, as well as at various delivery partners from Jan 29.

If all this bread talk has got your mouth watering, you might want to hop onto Deliveroo for your Tiong Bahru Bakery fix. From Jan 29 to Feb 12, you'll get a complimentary bottle of Brioche N°5 when you spend $35 on the bakery via Deliveroo.


TOPICS: Food; Weird Stuff
KEYWORDS: bakery; brioche; handwash

Okay

1 posted on 01/28/2021 1:02:44 AM PST by nickcarraway
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To: nickcarraway

This does not sound like a good idea if there are little children around.


2 posted on 01/28/2021 1:23:53 AM PST by MCF (If my home can't be my Castle, then it will be my Alamo)
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To: nickcarraway

No thanks. That will just make me hungry and unfulfilled.
Similar to another idea of selling Christmas gift wrap that smells like KFC.


3 posted on 01/28/2021 4:43:04 AM PST by lee martell
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To: nickcarraway
Target had hand sanitizer from Christmas left over, smelled like baking cookies, cost 30 cents, sure smells good.
4 posted on 01/28/2021 5:43:21 AM PST by Jolla
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