At Custom Cakes and Cookies, they’re known for experimenting with different flavors and even putting alcohol in their gobs.
“I love it. I love coming up with different flavors. I love doing the alcohol ones. Anything that somebody comes up with, I try it. The alcohol ones are the favorites, everyone just loves the alcohols,” said Fulton.
For those outside of Western PA, gobs may be referred to as whoopie pies. But the gob got its claim to fame in Johnstown, making it nostalgic for many.
“We all grew up on gobs. And it’s just, we have the old fashioned, with the cooked icing. If you grew up in Johnstown, you know,” said Illuzi. “It’s just a sense of home and it makes you go back to the years when things were a little simpler,” she added.
Do they put the alcohol in the cake or in the filling?