Shows how funny we are as a species. Darker skinned people try to lighten their skin and whites try to tan and darken their skin.
In the time I lived in Bali Indonesia local women wore full sleeve sweaters to prevent tanning of their skin. 90 degrees with high humidity they kept covered. Skin bleaching creams big sellers.
Ditto with hair.
Straight hair women curl their hair while curly hair women try to make them straight.
Latest fad is to use botox to make lips bigger by white women.