Here is the story I'm getting in my brain thus far. Dan posts a Christmas video that is going viral. I look up the title and came across what I put in a previous post. I focused on this when I saw pharmacy:
"A new commercial from the Dutch mail-order pharmacy Doc Morris has left the internet in tears by showing the reason behind a grandfather's drive to get in shape for Christmas with his family." "The spot created by the German ad agency Jung von Matt
A search brought me to a shady site I clicked out of but I found something else... "Shanghai-based Tomorrow hires Mihai Gongu from Jung von Matt as ECD FYI. How luxury brands are responding to increasing consumer demand Opinion. The campaign played out across Burberry's social media channels and a WeChat Mini Program which allowed users to purchase limited edition Burberry products.
>>>>>WeChat is Chinese app... for those who don't know it is a very popular messenger - likely used for spies to send comms.<<<<<
MOAR:
Jung von Matt holt Euronics, Google und Nike
MOAR: "Mihai Gongu, formerly creative director at the Berlin office of Jung von Matt, has moved to the Shanghai-based creative boutique Tomorrow as executive creative director. At Tomorrow, Gongu will work on Converse, Burberry, Skullcandy and Absolut among other brands"
Now--- see TOMORROW --- now think. What did fired Cisa Chris Krebs change his screen name to after he was fired? Tom rowow. Don't know if I spelled it like he did but we all noted it ws VERY odd. Remember??
This leads here: 
Ein Designsystem für spielerische Kommunikation I'll translate: "A design system for playful communication"
This hole goes DEEP.