Posted on 12/07/2020 1:57:09 PM PST by marcusmaximus
You wouldn’t know it by looking at cable TV ratings, but Fox News has a big problem on its hands.
While the conservative news giant enjoyed record Nielsen ratings in November thanks to the presidential election, its dominance is now being tested by Newsmax, a scrappier competitor that’s had fewer reservations about questioning Joe Biden’s victory. That stance has earned the channel praise from Donald Trump, rumors of an acquisition or investment by Trump allies, and a flurry of stories examining Newsmax’s ascent in the TV news pecking order.
Most of those stories point out that Newsmax is still well behind Fox News’s Nielsen ratings. What they miss, however, is that Newsmax doesn’t need more cable viewership to dethrone its rival. While Fox News’s ratings surge occurred entirely within the confines of pay TV bundles, Newsmax has millions of people tuning into its free online live streams, which don’t require a cable package. While questions remain over Newsmax’s ability to make money and to retain viewers without pumping out baseless election fraud claims, its continued existence could pose an existential threat to Fox News in the age of cord cutting.
Newsmax CEO Chris Ruddy says that’s the story everyone’s sleeping on. When you factor in Newsmax’s streaming audience, the race between the two right-wing news networks is closer than you might think.
“Why would you subscribe to Fox when you can get Newsmax for free?” Ruddy says in an interview. “We now have a Fox lookalike—maybe we’re arguably better than Fox in some ways—and [viewers] don’t have to pay $1,500 a year for the damned cable box.”
(Excerpt) Read more at fastcompany.com ...
“While questions remain over Newsmax’s ability to make money and to retain viewers without pumping out baseless election fraud claims....”
They just don’t get it.
As long as FOX News does not fire Chris Wallace & Neil Cavuto immediately, FOX will continue to die and Newsmax will continue to grow!!! Newsmax is making the adjustment every day to be a 24/7/365 player and will soon be one. If Trump one way or the other gets his arms around Newsmax....Trump will own and dominate the 24 hour cable news world.
Actually the only folks Fox should continue to retain is Maria Bartiromo & Lou Dobbs. The rest of the active staff, are either turncoats or traitors to both their country and all the American people!!! Ashamed of Hannity, Carson & Ingraham, etc.!!!
Newsmax Viewers for Thursday (not including streaming viewership or repeats). Looking good.
Greg Kelly 613,000
American Agenda 406,000
Trump Press Conference 520,000
Stinchfield 518,000
Spicer 542,000
Bachman 359,000
Salcedo 533,000
Total Viewers 3,491,000
Comparison: Lou Dobbs on Fox Business 428,000 viewers
I enjoy Sky news Australia.....
And, Chris Wallace’s interview yesterday was an intentional FU to the Fox viewers. The powers that be are destroying the channel on purpose - I just can’t think of any other reason they’re doing what they’re doing.
Michelle malkin also has a show now...can’t recall which Oan, Newsnax or Home.
Did Ruddy secretly plant Paul Ryan with Fox News Board of Directors just to take them down? Hmmmmmmm
I enjoy Newsmax. If they got rid of Mark Halperin, it would be a lot better.
What a smarmy SOB. Ecch
Sky News Australia is Murdoch venture. Murdoch needs to be punished across the board.
Carlson and Ingraham should be furious with Paul Ryan.
They were both on track to get “Hannity Money” with their next contract renewal.
Not anymore after losing half their audiences in a month.
Yup, fox breeched the coup right in plain view on Nov 3. Emphasis on *coup*.
AGREE 1,000%
I really despise that smarmy little leftist.
Sorry kid but I watch what I want to.
They are going to remake the channel to reduce costs. Watch Ingraham get the boot and either Tucker gets 2 hours or Fox News at Night gets expanded to 2 hours.
The whole global system is trying to destroy the middle class everywhere.
Discouraging us is part of that.
Just the white middle class.
Well as long as they're doubling down, why don't they just give WALL-ASS his own show?
NewsMax TV is good and they do not employ token idiot liberals. Quite a step up from Fox News.
I’m enjoying newsmax. However I can’t take Sean spicer everyday for an hour. I can only get through five minutes. He’s not made for this type of work.
Great point. It would be great if Newsmax buys off Fox. Since Kathyrn Murdoch wants Fox to be more like CNN, perhaps she would be able to sell it to Newsmax. Then they could get rid of the liberal infestation there.
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